- remains resilient - as the oldest broadcast medium, since in creation at the turn of the 20th century, radio has witnessed each technological development that has brought different and competing media to consumers' media diets.
- The reach of radio is still high - almost 90% of adults tune in a weekly basis - and time spent listening to radio increased in 2015. But there are differences across ago groups.
- While for all UK adults the majority of time spent listening to any audio is accounted for by live radio 71%16-24s spend similar amounts of time with live radio 29% personal digital audio 26% and streaming services 25%.
- Overall, commercial stations increased their revenue in 2015 overall growth of 1,4% to £519m, as national advertising revenue.
- In 2015 over 40% of all reported radio listening was via a digital device.
- A second national DAB network of transmitters was switched on in March 2016, bringing 15 unique radio services to 75% of the UK's population.
New Technology
- New technology has helped the radio industry evolve and increase in popularity
- There's been a huge increase in the number of people dowloading podcasts and streaming interest radio. Most radio stations archive past broadcast on their official websites, for listeners to access on-demand
- Studio webcam and social media have changed the audience relationship with radio by making listeners feel more connected to the presenters.
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