Radio 1 Breakfast Show - Self Review Test

8th and 9th January podcast timeline R1BS

Radio Audiences and Technology

• Who is the target audience for BBC Radio 1? 

under 30 (15-29) 

• The change from Chris Mayes to Nick Grimshaw 

Grimshaw was brought especially to develop the audiences in its target range of 15 - 29 and shed the over 30s. 

• Why the show's audience are declining?

The show's audiences are declining - as are the audience for BBC Radio 1 as a whole. This Radio 1 Breakfast show with Nick Grimshaw attracts 5,29m listeners per week compared to 5,7m last year. 

• Response: Ben Cooper 

Has argue that the station should not be judged solely on Rajar figures. Radio 1 is evolving with its young audiences as we live through changing time for traditional radio, so it's particularly gratefully to see that in addition to Facebook with 80 million monthly views, and 1,4 billion total views on judge Radio 1 on Rajar figures alone - just as you can't judge a newspaper solely and physical sales - you have to take into account our digital innovations as well. 

Nick Grimshaw: BBC Breakfast show

• Nicholas Peter Andrew Grimshaw is an English television and radio presenter. He is best known for having hosted a variety of shows on BBC radio 1 has been host of the Radio 1 Breakfast show since 2012. 
• He is also known for his channel 4 roles in T4 and the Album Chart Show. In 2015, he was a judge of the twelfth series of the X Factor. 
• He joined BBC Radio 1 in September 2007, presenting the BBC's youth strand Switch with friend and fellow DJ Annie Mac. He hosted the show for 9 months solo while Mac hosted a weekend lunchtime slot. 

The episode - - - > The show is a live, presenter - led show which includes all of the expected codes and conventions of a radio music programme: music chat, guest, interview, audience phone - ins and competitions.

Some of the more well - known features of the Nick Grimshaw Breakfast show are: 

• "Call or delete" - where celebrities guests have to decide whether to call someone from their phonebook to prank them or to delete them. 
• "Happy Hardcore FM" - which allows listeners to phone in and scream and shout over happy hard core music. 
• The daily waking up song featuring celebrities that encourage listeners to get out of bed. 

BBC Radio Production and Distribution

1. The Radio 1 Breakfast Show with Nick Grimshaw is broadcast weekdays from 6.30 - 10.00 am
2. The Breakfast Show has been running since 1967, but Nick Grimshaw took over as the 15th presenter in 2012.
3. BBC Radio 1 is broadcast on FM, DAB, Freeview, Virgin, Sky or online via BBC Radio player (including via the phone or tablet app) where it can be heard live or streamed for 30 day. 
4. It is produced for the BBC from its own studies at broadcasting house in London 

Radio 1

- - > The radio 1 Breakfast show is currently the most listen to "Show" on Radio 1 and forms part of radio one's overall public service broadcasting (PSB) rent to "entertain, educate and inform" and in required to demonstrate a "distinctive" output pf content compared to commercial radio.

- - > The BBC Radio that is the Radio Breakfast Show should "entertain" and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.

- - > Radio 1 is getting smaller - in audience feel by a further 100,000 last year (2015) as it followed its remit of specially targeting under - 30s. Its controller, Ben Cooper, likes to say at industry events that the only radio boss who gets congratulated for falling ratings, as older listeners set aside their baseball caps and shuffle of elsewhere.

- - > Radio 1 still struggles to bring down its average listening age from 31, partly because Rajar doesn't count its one million - strong audience of 10 to 14 years old, drawn in by the likes of Nick Grimshow and Clara Amfo. But the station, which is as focused on the iPlayer and Youtube video platform as it is on radio - has changed significantly since Mayles left in 2012.

The BBC: A Public Service Broadcaster

What does PSB mean?

• Public service broadcasting refers to broadcasting intended for public benefit rather than to serve purely commercial interests. It has to be for public service. 
• PSB brad casters have to cater for also ages/genders/face/ religion/class/ etc. They also have to achieve a mix of educational, information and entertainment. 

Different remits for different channels 

• The BBC has a 100% PSB remit 
• ITV has a much smaller PSB remit 
• Channel 4 has a large, but slightly different PSB rent 
• Channel 5 has a tiny PSB remit and all digital channels have no PSB remit. 

OFCOM - - - >  in charge of ensuring broadcasting to keep their PSB remit 

• The only reason BBC can meet its huge PSB responsibilities is because it does not on advertisers. 
• ITV must always via for the largest audience possible in roder to make much money possibile. PSB does not always create massive crowd pleasures. 
• So, because the BBC have no need to always win massive audiences. It can put on educational show documentaries. 
• The BBC stand by its 3 keywords 

BBC Mission 

To enrich people's live with programmes and services what inform, educate, entertain 

Cur Values 

• Independent, impartial, honest
• audience are at the hearth of everything 
• quality and value for money 
• creativity 
• celebrate cur diversity 

Sustaining citizenship and civil society 

The BBC provides high-quality news, current affairs and factual programming to engage its viewers listeners and users in important current an political issues. 

Promoting educational and learning 

The support of educational in schools and colleges and informal knowledge and skills building 

Stimulating creativity and cultural excellence 

Encouraging interest, engagement and participation in cultural creative and sporting activities across the UK 

Representing the UK, its nation, region and communities 

BBC viewers, listeners and users can really on the BBC to reflect the many communities that exits in the UK

Radio facts

• remains resilient - as the oldest broadcast medium, since in creation at the turn of the 20th century, radio has witnessed each technological development that has brought different and competing media to consumers' media diets. 
• The reach of radio is still high -  almost 90% of adults tune in a weekly basis - and time spent listening to radio increased in 2015. But there are differences across ago groups. 
• While for all UK adults the majority of time spent listening to any audio is accounted for by live radio 71%16-24s spend similar amounts of time with live radio 29% personal digital audio 26% and streaming services 25%. 
• Overall, commercial stations increased their revenue in 2015 overall growth of 1,4% to £519m, as national advertising revenue. 
• In 2015 over 40% of all reported radio listening was via a digital device. 
• A second national DAB network of transmitters was switched on in March 2016, bringing 15 unique radio services to 75% of the UK's population. 

New Technology 

• New technology has helped the radio industry evolve and increase in popularity 
• There's been a huge increase in the number of people dowloading podcasts and streaming interest radio. Most radio stations archive past broadcast on their official websites, for listeners to access on-demand 
• Studio webcam and social media have changed the audience relationship with radio by making listeners feel more connected to the presenters.

Radio Research Task

Radio 1 Breakfast show

1. Who was the first ever breakfast show presenter on radio 1?

The first ever show presenter was Tony Blackburn, from 30th September 1967 to 1st June 1973, 5 years and 244 days

 2. List some other DJs who have presented the show? 

3.Find out a little bit of biographical information on Nick Grimshaw 

Nicholas Peter Andrew Grimshaw (born 14 August 1984) is an English television and radio presenter. He is best know for having hosted a variety of shows on BBC Radio 1 and has been host of The Radio 1 Breakfast Show since 2012. He is also known for is Channel 4 role in T4 and The Album Chart Show. In 2015, he was a judge of the twelfth of the X Factor.

4.  What are the current listening figures for the Radio 1 Breakfast Show? 

 Nick Grimshaw 

5.  Who is the controller of BBC Radio 1? 

 Ben Cooper 

6.  How is Radio 1 funded? 

It is funded by the annual TV license fee. 

7. How does Radio 2 try and be distinctive? 

By offering a range of new music and artists, (particularly British ones) and live music. They also provide relevant news, documentaries and advice campaigns. 

8.What is the difference between BBC radio stations and commercial stations? 

The BBC os a PSB (Public Broadcasting Service) and is funded by tax - payers money, Consequently its pure function is to serve the public. Commercial radio stations are more interested in bringing in money and therefore. 

How the Radio 1 Breakfast show is produced

What are the different responsibilities of presenters and producers?

 The presenters need to ensure that they are going to ask the best possible questions to the person they are interviewing to interest the audience, being entertaining. Producer need to make sure tasks or games suit the person. Guests need to be briefed, radio callers need to be spoken so they know what to do.

What preparation that goes into each programme?

 The day before is usually when they decide the routine for the show, e.g. question they'll ask the person being interviewed and timing. The timing is flexible so they are able to change what they speak about, meaning that they can speak about more recent interesting thing if something new breaks. Due to the target audience and people who are being interviewed, they do not need to spend a lot of time in creating long in depth questions. Instead they need to ensure that the 10 questions they ask, are the best questions they can ask. Constant preparation through their Whats App group chat about upcoming news, Every morning when the producers come in they need to check social media and news sites to check that they are going to cover everything that needs covering. 

 What's most challenging and most enjoyable about working on the show?

Enjoyable, working together as a team, as a dysfunctional family. Also finding thing that you find funny that could be spoken about on the radio. Being able to play new music, be informative creating a good show. Being able to chose who come on so that they can interview them. 

What are the team dynamics like?

 The team have to work close together and communicate also in order for everyone to create the best show for the millions of listeners. Working in a small studio, working close together, so everyone has to know what each other likes. Producers ask to everyone questions to learn new things and new ideas. New producers make people want to learn new things, in order to make the show better.

How can you break into radio?

Go to your local radio station to get used to how it all works, and to get used to the environment. Contacting people in the radio industry directly, asking for experience without caring about rejection. Taking part in student radio, to get used to it and it can also promote you so that you meet other people who are in the radio industry to give you chances and to allow you to get experience in a range of things.

http://www.bbc.co.uk/academy/articles/art20170619095219011 

Radio: BBC RADIO 1 BREAKFAST SHOW

1 .     Do you listen to the radio?

90%

2.     Which station?

Ø  Radio 1

Ø  Kiss

Ø  Capital

Ø  BBC Essex

Ø  Radio X

Ø  Hearth

Ø  Absolute

Ø  Talk Sport

3.     When do you listen?

Morning before school, holidays.

4.     Where do you listen?

     General tasks around the house (cleaning, decorating), shower, on the way to work, kitchen.

5.     What kind of listener are you? – conservator, or a background, incidental listener?

Ø  Concentrator – game shows, interview, topic, news, celebrities

Ø  Background – cleaning, cooking, decorating in the car, work, morning getting ready

Ø  Incidental – supermarket, car drives, garage, waiting room

6.     What radio station can you name?

Ø  DAB – Christian

Ø  Pirate FM – Gaydia, Camden, Xperience

Ø  BBC Asian

Ø  Classic Rock – older mates