- Where you can watch music video?
- Youtube
- VEVO
- TV
- Do you watch them?
- Yes
- Purpose of music video
- Political statement
- Ideological statement
- Awareness statement
- Sense of belonging for fans - star, image (making star accessible)
- Entertainment
- "water cooler effect"
- SALES - promotion
- creative and thematic direction for an artist
- Three types of music video
Performance Based
- many music video include performance of the artists as part of the video
- it was from clips of performance that music video videoclips
Narrative Based
- tells a story either that features in the lyrics or is suggested in the lyrics e.g. girl dump boy
- mini film, with a beginning, middle and end.
- or it can suggest some links to a story
- it can promote a film which clips from the film including telling a story
Concept
- are based around a single idea or concept and are usually unusual or obscure, even surreal for an audience. the unusual contact in an attraction to many customers.
