Wednesday, 7 February 2018

Radio 1

- - > The radio 1 Breakfast show is currently the most listen to "Show" on Radio 1 and forms part of radio one's overall public service broadcasting (PSB) rent to "entertain, educate and inform" and in required to demonstrate a "distinctive" output pf content compared to commercial radio.

- - > The BBC Radio that is the Radio Breakfast Show should "entertain" and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.

- - > Radio 1 is getting smaller - in audience feel by a further 100,000 last year (2015) as it followed its remit of specially targeting under - 30s. Its controller, Ben Cooper, likes to say at industry events that the only radio boss who gets congratulated for falling ratings, as older listeners set aside their baseball caps and shuffle of elsewhere.

- - > Radio 1 still struggles to bring down its average listening age from 31, partly because Rajar doesn't count its one million - strong audience of 10 to 14 years old, drawn in by the likes of Nick Grimshow and Clara Amfo. But the station, which is as focused on the iPlayer and Youtube video platform as it is on radio - has changed significantly since Mayles left in 2012.

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