Tuesday, 10 October 2017

Media Vocabulary








Genre :a style or category of art, music, or literature

Hybrid Genre : Mixture of genre 

Semiotics: The study of signs/anything which stands for 'something else/how we read images and pictures in an attempt to decode them and make sense of what they mean to us

Denotations: What we see when we look at an image (what it is)

Connotations: What we understand from this image

DemographicWay of categorizing the population by age/money/occupation

Psychographic: Way of categorizing the population by personality

Target: Set of customers for whom it directs its marketing efforts 

Stereotypes: media use it because the audience will instantly understand them. Think of stereotypes as a "virtual shortcut" . There are repeated so often than we assume they are normal or true. 

Archetypes: This is the ultimate stereotype. For example the white stiletto wearing, big busted, brainless blonde bimbo. 

Countertype: A representation that challenges tradition stereotypical associations of groups, people or places. 

Audience: Can have different reactions to different media texts

Preferred Reading: How the creator wants the audience to  view the media text

Oppositional Reading: Where the intended meaning of the text is totally opposed by the reader

Demographic: A way categorising the population by age, money and occupation

Target

Niche

Dominant

Negotiated

Psychographic



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