Genre :a style or category of art, music, or literature
Hybrid Genre : Mixture of genre
Semiotics: The study of signs/anything which stands for 'something else/how we read images and pictures in an attempt to decode them and make sense of what they mean to us
Denotations: What we see when we look at an image (what it is)
Connotations: What we understand from this image
Demographic: Way of categorizing the population by age/money/occupation
Target: Set of customers for whom it directs its marketing efforts
Stereotypes: media use it because the audience will instantly understand them. Think of stereotypes as a "virtual shortcut" . There are repeated so often than we assume they are normal or true.
Archetypes: This is the ultimate stereotype. For example the white stiletto wearing, big busted, brainless blonde bimbo.
Countertype: A representation that challenges tradition stereotypical associations of groups, people or places.
Audience: Can have different reactions to different media texts
Preferred Reading: How the creator wants the audience to view the media text
Oppositional Reading: Where the intended meaning of the text is totally opposed by the reader
Demographic: A way categorising the population by age, money and occupation
Target
Niche
Dominant
Negotiated
Psychographic
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