Wednesday 13 June 2018

Music Video Essay

Explain how representations in music video are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer [10] (choose from Titanium - David Guetta or Stop Where You Are - Corinne Bailey)

This music video is a concept video. this implies that she is following a single idea, one which signifies the importance of being in the present moment. Her concept video doesn't follow most of the lyrics, but they both have provide the same meaning behind them. even though do not watch with one another and contrast perceptive views, both show the positive and negative message that Corinne Bailey Rae is trying to convey throughout.

Stop where you are is about to show to the people that taking time to celebrate the moment and to praise what's around you is what can keep us going. by focusing on the importance of life and what we have achieved, we are making ourselves stronger and are creating an uplifting atmosphere but not only for us but even for all people are around us.

In this music video the motif of lighting is important. They both include scenes with the light in focus, creating a positive atmosphere and outlook on life. This is done because it it the overall message that Corinne Bailey Rae wants to illustrate to her audience. She wants to evoke a notion of happiness.

The characters in this music video are from different ethnicity, background and ages.  In the whole video Corinne Bailey Rae has seen as a neutral figure who fleets in and out of stereotypes and bad situations. Corinne is promoting in this music video in many different ways, all in positive light. She is presented as being a role model with all positive qualities.





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