Music Video

• Where you can watch music video?

      - Youtube 

      -  VEVO 

      -   TV

• Do you watch them? 

      - Yes 

• Purpose of music video 

     - Political statement 

     - Ideological statement 

     - Awareness statement 

     - Sense of belonging for fans - star, image (making star accessible)

     - Entertainment 

     - "water cooler effect" 

     -  SALES - promotion 

     -  creative and thematic direction for an artist 

• Three types of music video 

Performance Based

1. many music video include performance of the artists as part of the video 
2. it was from clips of performance that music video videoclips 

Narrative Based 

1. tells a story either that features in the lyrics or is suggested in the lyrics e.g. girl dump boy
2. mini film, with a beginning, middle and end. 
3. or it can suggest some links to a story 
4. it can promote a film which clips from the film including telling  a story 

Concept 

1. are based around a single idea or concept and are usually unusual or obscure, even surreal for an audience. the unusual contact in an attraction to many customers.