Newspaper Terminology

• Masthead (MH): Title of the newspaper displayed on the front page.
• Barcode (BC): Used to scan the newspaper, when purchasing. It is an optical, machine-readable, representation of data and contain information such as price.
• Caption (C): Brief text underneath an image describing the photograph or graphic
• Headline (H): A phrase that summaries the main point of the article. Usually in large print and a different style to catch the attention of the reader.
• Main Image (MI): Dominant picture, often filing much of the front cover.
• Page Numbers (PN): A system of organisation within the magazine. Helps you find what you want to read.
• Centre Spread (CS): A photograph, often in full colour, that runs across the middle two pages.
• Lead Story (LS): Main story, usually a splash
• Gutter (G): The blank space between margins of facing pages of a publication or the blank space between costume of text.
• Folio (F): Top label for the whole page. Can relate to the area covered in the paper for example. National or a big news topic such as Social Media, Syria.
• Page Furniture (PF): Everything on a page except pictures text of stories.
• Target Audience (TA): People who the newspaper aims to sell to
• Pull Quote (PQ): Something taken from within an article, usually said by the person in the main image.
• Classified Ad (CA): An advertisement that uses only text, as opposed to a incorporates graphics.
• Skyline (S): An information panel on the front page that sells the reader about other stories in the paper to tempt them inside.
• Edition (E): Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
• Stand First (SF):  Block of text that introduces the story, normally in a different style to the body text and headline.
• Byline (B): The line above the story, which gives the author's name and sometimes their job and locations 
• Body Text (BT): Also known as copy. Written material that makes up the main part of an article. 
• Standalone (SA): Picture story that can exit on its own or on a front page leading to a story inside.