Big Issue Powerpoint Presentation

The Big Issue: Analysis

Assessment and Feedback

2B assessment Film, Radio, Video Games DIRT sheet

Grade A	Grade B	Grade C	Grade D	Grade E	Grade U
17-20	14-16	11-13	7-10	6	0-5

Q1 Explain the impact of evolving digital media on film production, distribution and exhibition. Refer to Jungle Book 1967 and Jungle Book 2016 to support your answer (20)

(In this question compare and contrast the two productions, the way they were marketed and the different ways audiences can access them).

Level	Mark Scheme Film Explanation/Analysis/Argument, Examples and Terminology	Mark
3	A comprehensive demonstration of knowledge and understanding of the Film industry. ● Comprehensive, detailed and accurate knowledge and understanding of the Film industry. ● Clear and precise and balanced explanation of the impact of evolving digital technology on the production, distribution and exhibition of film. ● Answer is supported by detailed and accurate reference to The Jungle Book (1967) and The Jungle Book (2016)	14-20
2	An adequate demonstration of knowledge and understanding of the Film industry. ● Generally accurate explanation of the impact of evolving digital technology on the production, distribution and exhibition of film. ● Answer is supported by generally accurate reference to The Jungle Book (1967) and The Jungle Book (2016)	7-13
1	A minimal demonstration of knowledge and understanding of the Film industry. ● knowledge and understanding of the Film industry is minimal. ● Explanation of the impact of evolving digital technology on the production, distribution and exhibition of film. Answer may only focus on production, distribution or exhibition. ● Reference to The Jungle Book (1967) and The Jungle Book (2016) is minimal and inaccurate	1-6
0	No response or no response worthy of credit	0

Q2 ‘The BBC Radio 1 Breakfast show depends as much upon marketing and distribution to a specific audience as it does upon good production processes.’ To what extent would you agree with this statement (20)

(Focus on the ways the breakfast show has tried to appeal to its audience, all the new things Cooper has introduced and the BBC remit for good production processes).

Level	Mark Scheme Radio Explanation/Analysis/Argument, Examples and Terminology	Mark
3	A comprehensive demonstration of ● knowledge and understanding of Radio 1 industry/audiences practise ● evidence and examples from Radio 1 Breakfast show distribution or exhibition. ● terminology relevant and accurate	14-20
2	An adequate demonstration of: ● knowledge and understanding of Radio 1 industry/audiences practise ● evidence and examples from Radio 1 Breakfast show distribution or exhibition. ● terminology, mostly accurate	7-13
1	A minimal demonstration of ● knowledge and understanding of Radio 1 industry/audiences practise ● evidence and examples from Radio 1 Breakfast show distribution or exhibition. ● terminology, some inaccuracies	1-6
0	No response or no response worthy of credit	0

Q3 How does media ownership have an impact on the successful distribution of Minecraft. (20)

(Define media ownership, discuss video games and quickly narrow to Minecraft. Different owners. how this has developed the game and how it is marketed and accessed by fans.)

Level	Mark Scheme Video Games Explanation/Analysis/Argument, Examples and Terminology	Mark
3	An comprehensive demonstration of ● knowledge and understanding of video games industry ownership/audiences practise ● evidence and examples from Minecraft distribution and exhibition. ● terminology, relevant and accurate	14-20
2	An adequate demonstration of ● knowledge and understanding of video games industry ownership/audiences practise ● evidence and examples from Minecraft distribution and exhibition. ● terminology, mostly relevant and accurate	7-13
1	A minimal demonstration of ● knowledge and understanding of video games industry ownership/audiences practise ● evidence and examples from Minecraft distribution and exhibition. ● terminology, some inaccuracies	1-6
0	No response or no response worthy of credit	0

Identify a strength or strengths in your assessment: Film:  to talk about the technology Radio: the news thins Cooper has introduced on R1BS Video Games: impact of the owner What are the areas you need to improve? Film: to talk more about the technology, focus more on the questions. Radio: talk more about how is the show. Video Games: to talk more about the impact the owner of the game has on What do you need to focus on for your next assessment?  To focus more on what the question is really asking, and do comparisons and giving some examples.

The Big Issue

The Big Issues

12th March 2018 Notes

Magazine: The Big Issues 

• The magazine must be studied in relation to media language and media representation, including a consideration of the social, cultural and political contexts that influence how media language is used to construct representation. 
• The Big Issue is a niche magazine outside the commercial mainstream that learners may not normally engage with, it provides a contrasting example of how the elements of the theoretical framework for media language can be used to construct alternative representations that appeal to a particular audience, including a consideration of the influence of the  SOCIAL, CULTURAL, POLITICAL context. 

Key Terms

• Circulation: number of copies a magazine sells; 

• Readership: not just who buys a magazine but the total number of people likely to read it. 

• Mass audience:readership on a very large scale. 

• Niche audience: narrow group of readers with a particular interest. 

• Subscription: where a reader pay for a set number of copies of a magazine in audience at a lower price and receives them by post.

• Masthead: the title of magazine. 

• Plug: text that "plugs" a feature that will appears inside the magazine. 

• Puff: a story that is given prominence on the cover.

• Cover Star: the"star"featured on the cover. 

• Anchorage Text: text that anchors the main image and gives it context/meaning.

• Banner: text that runs across the lower section of the cover. 

Advertising and Magazines

• without advertising, no magazine cowed service. If a magazine did not contain ads, then its cover price would be three or four times greater. 

• The INCOME for a magazine comes from both sales and advertising. On average, advertising accounts for 70% of a magazine income. 

• A magazine with a small CIRCULATION is more dependent on advertising that one with a large circulation.