Radio: BBC RADIO 1 BREAKFAST SHOW

1 .     Do you listen to the radio?

90%

2.     Which station?

Ø  Radio 1

Ø  Kiss

Ø  Capital

Ø  BBC Essex

Ø  Radio X

Ø  Hearth

Ø  Absolute

Ø  Talk Sport

3.     When do you listen?

Morning before school, holidays.

4.     Where do you listen?

     General tasks around the house (cleaning, decorating), shower, on the way to work, kitchen.

5.     What kind of listener are you? – conservator, or a background, incidental listener?

Ø  Concentrator – game shows, interview, topic, news, celebrities

Ø  Background – cleaning, cooking, decorating in the car, work, morning getting ready

Ø  Incidental – supermarket, car drives, garage, waiting room

6.     What radio station can you name?

Ø  DAB – Christian

Ø  Pirate FM – Gaydia, Camden, Xperience

Ø  BBC Asian

Ø  Classic Rock – older mates

Industry Vocabulary List

TASK:  Definition and example, what industry may it apply to? 


BARB: The Broadcasters' Audience Research Board

WEBCASTING LICENSE: Offered to those wishing to carry out Internet broadcasting using copyrighted material.

WEB 3.0 OR SEMANTIC WEB:  A proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.

INTERNET OF THINGS: A network of internet - connected objects able to collect and exchange data using embedded sensors.

BINGE-VIEWING: Watch multiple episodes or /a televison programe) in rapid succession, typically  by means of DVDs or digital streaming.

DAB: Digital Audio Broadcasting

TRADITIONAL MEDIA: refers to conventional means of mass communication practiced by various communities and cultures, or embodied in local custom or lore

GOOGLE ANALYTICS: A freemium web analytics service offered by Google that trans adar reports website traffic.

RAJAR: Radio Joint Audience Research

NRS: A system of demographic classification used in the United Kingdom.

MIDAS: 

CULTURAL IMPERIALISM: Comprises the cultural aspects of imperialism

DEMOCRATISATION OF THE MASS MEDIA: 

EFFECTS OF PIRACY: Decrease in Sales ion Legal Copies, Retail Price Effects of Privac, estimating the amount of privacy, expectation of privacy, non - profit loss

HORIZONTAL INTEGRATION: is the acquisition of additional business activities that are at the same level of the value chain in similar or different industries.

VERTICAL INTEGRATION: the combination in one film of two or more stages of production normally operated by separate firms.

DIVERSIFICATION: the process of a company enlarging or varying of products or field of operation.

ALTERNATIVE MEDIA AND INDEPENDENT MEDIA: Are media that differ from established or dominant types of media in terms of their content, production, or distribution.

CONGLOMERATE: a company that owns several smaller businesses whose products or services are usually very different.

GRA: Graphics Art

PEGI:  Pan European Game Information, a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.

MEDIA WATCH UK: Formerly know as the National Viewers' and Listerner's Associations (National VALA or NVLA), is a pressure group in the United Kingdom, which campaigns against the publication and broadcast of media content that it view as harmful and offensive, such as violence, profanity, sex and homosexuality

IPSO: The Independent Press Standard Organization is the Independent regulator for the newspaper and magazine Industry in the UK.

WATERSHED: An event or period marking a turning point in a situation.

OFCOM: The Office of Communication is the UK government - approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.

BBC CHARTER: Established the BBC. An accompanying Agreement recognizes its editorial independence and sets out its public obligations in detail.

SYNERGY:  The interaction or cooperation of two or more organization, substances, or other agents to produce a combined effect greater than the dum of their separate effects.

PSB: Public Service Broadcasting

BROADCAST CODE: Required under the Communication Act 2003 and the broadcasting Act 1996 to draw up a code for television and radio, covering standards in programmed. sponsorship, product placement in television programs, tartness and privacy.

IWF: Internet Watch Foundation  

The Jungle Book: Interview

TASK:  Make an interview with the marketing manager of the new "the jungle book"

Interview script: 

Practical: Front cover

TASK -  Create a Front cover for The Daily Mail including all elements of an example cover for a made up story.  

Story:



- Indiana Savannah - Friends with Meghan since 2005, used to be her make-up artist on set of NCIS. She is friends with Brett and advises him to cut Meghan out of her life.
-Brett is a film producer. him and Meghan were childhood friends and started to be more close in 2005.
- Meghan Markle 'behaved appallingly' and it has been said that she was with Harry for publicity and to boost herself up the social ladder.
- Prince Harry found text messages between the two - "Had Harry - Prince Harry - not found those text messages then she would have probably continued the affair for the rest of her life!"
Indiana have got some screenshots from Brett's text messages with Meghan like proof.
- Brett is a outgoing, easily manipulated, nice guy, Devastated, Hurtful, thought there was a future with Meghan, Bitter, Resentful, Shame that Meghan has treated him like this. 'Poor Brett.'

Article Layout:

- Who, What, Where, When, Why.
- Further details/Quotes.
- Background, opinion, Future?

Example Newspaper:

 This is the newspaper that i based my front cover off of showing 2 stories; one , on the right with a photo, and a main story taking up most of the space.

 



1) What was the task you were give and who was your target audience?
The task was to create a front cover for the Daily mail including elements of a traditional Daily Mail front cover with the main story being the one given. All other elements had to be made from scratch. The audience for this task was the readers of the Daily Mail, so adult around 20-40 years old, for a C1-2 audience.

2) What research did you undertake and what did you find were some typical conventions of a Daily Mail front cover - Layout, types of stories, font etc.

For research, I looked to find typical conventions of the Daily Mail to focus on. Then I analysed how the paper talked about certain issues and how they would show them. Some typical conventions included 3 main articles on the front cover; along the top, under the title of the paper was an article that would focus on what is included in the issue of the paper. Underneath that were 2 articles; one was the main story without a picture which would be the bigger headline and then an article underneath and the other was an article based more on reality which was placed along the right side of the page. The Daily Mail have their own font which they use in every single issue of the paper so i had to find a similar one and after trying some.

3) Which Daily Mail cover did you use as your main source? What are your observations from this source?
The Daily Mail cover I chose was a typical issue of the paper with the typical layout of a usual paper. From this I could copy the layout but I changed the articles. From this source I can also see the colors that the paper use in their front cover so by seeing this, I could copy the colour scheme so I can get an accurate copy.

4) Which areas did you find most challenging?
The areas I found most challenging when recreating this Daily Mail front cover was trying to match the fonts and get the correct spacing. Due to Daily Mail writing their own fonts it would be almost impossible to exactly match it so trying to find ones as smelt as possible was a challenge. Also, the spacing between the writing and text proportions were challenging to march and look even due to how much you had to experiment with the text sizing and stretching. 

5)What was your initial feedback? what did others say about your production? How successful do you think it is?

I got feedback that my writing needed to be smaller in my article so that more could be fit in and so it was more typical to be Daily Mail. Other than these critics, my production was said to be good and my choice of stories, headline and wording was good. Overall, I feel like my end product was successful as it looks like a front cover of a Daily Mail issue.

6) Identify what went well and with hindsight, what would be done differently.
Overall, my front cover was shown to be very successful as it fitted with the conventions of the newspaper. All of my articles were said to be typical of the paper, my writing in the article was said to be conventional, I had a good choice of photos and my headlines were very good. However, in hindsight, my font in the article could be smaller to look identical to a typical front cover and then I could fit some more writing in and also, I could have worked slightly more on my spacing in some areas but overall I think my front cover was successful.

7) What have you learnt from completing this task?
From this task, I have learnt about all of the conventions of the Daily Mail and have focused on each element in more depth and have realised why they have done this. Also, through my research for the task, I have found many front covers for the Daily Mail and have seen how they approach different issues showing their views and biased thoughts. 

The Jungle Book: Distribution Essay

Essay on Distribution

Disney is well know for making a range of different films with a wide range in audience. Disney is a conglomerate as it consists of different groups of things for example Star Wars, who has a more male dominate audience, or Sleeping Beauty who appears to the younger female audience. Disney is a dominate company in the film industry, having many of their films in the top 10 grossing list. Most people's favorite films have either created by Disney or owned by Disney.
Distribution is increasingly important as technology continually advances so media companies must keep up and distribute and market their media products in a way that will appeal to the audience and new generations. Disney has effectively done this by selling license to increasingly popular services such as Netflix or Sky which is a household service and therefore an easy way to Disney to distribute and a target a mass audience that is also diverse. Distribution is changing the modern world as Disney have adapted to taking advantage of promoting and distributing through new services such as Netflix and Sky showing how media is always changing and evolving.
McDonalds have sponsored the Walt Disney, McDonalds tried to help Disney to attract more the younger audience and families. One thing which McDonald have been doing for over 30 years now is giving out toys to everyone who bought a happy meal. This use of synergy allows McDonalds and the film to go further in their business because those who eat at McDonalds and get one of those toys will want to watch the movie those who have seen the movie will want the toy so they got to by McDonald and get this with a happy meal.
Walmart has separate stands for all the Disney movie and had all the merchandise surrounding them. This allowed Disney to widen their demographic as older generations were seeing it and buying it for their grandchildren etc.
The same service that is the exclusive home for new Star Wars television show. And then that same company will offer fans the opportunity to actually visit the lands they're watching through Disney's theme parks, and then read about them in books and comics put out by Disney publishers. It's a holistic ecosystem of entertainment, all under one corporate umbrella, with each division publishing audiences to engage with every other division. Without outside deals or restrictions, it is all just Disney.
The Disney vault is the way Disney contain their film releases and distribute their films. Disney keep all of their animated films in their "vault", stopping the release of any of the films in production. In big holidays, Disney re release films from the vault to get their demographic interested to buy all of their films again. This tactic is useful as it interests all the demographics and re interests in the old audiences.
Furthermore, the Vault system will enhance Disney's secondary profit streams on films which might become twenty to thirty years old or even older as once these films are released out of their vault for a while, they're presented as enhanced "special" editions.
Disney has been re-releasing classic films such as Sleeping Beauty, Snow White and the Seven Dwarves, and Bambi in the form of DVDs. These DVDs have been labelled "Platinum" or "Diamond" editions and has been done on a seven-year cycle. This creates a constant and consistent income for the brand and allows heir brand to be distributed further.
The 2016 remake opened to the Box Office on April 15, 2016, and took in around $300 million.
3D versions are very good because people might have already seen the normal version but the 3D version might make people want to go and see it again and then they will get more profit.
To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easy be linked to the principle of synergy, as one business theorist states "industries rely on repetition through use of stars, genres, franchises, repeatable narrative and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high. "This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution - namely TV and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967 to the early 2000's to keep alive the idea of the characters so that in the future there could be a potential remake of reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters form the original film and Jungle Cubs- another cartoon which explored Baloo, Shere Khan and other characters' lives as children, the aim of these products were to not only to keep audience entertained but to keep the Jungle Book franchise fresh and active although or importantly, a means by which one media product can promote another media product by the same company, a term called synergy and one which will only improve with the creation of Disney's new streaming service in 2019.

The Jungle Book: Marketing/Circulation

Essay on Marketing/Circulation

Disney is an important diverse business that has significant impact on the industry and audience as they deliver varying content that appeals to a wide audience, this is because Disney is a conglomerate and has lots of different themed films on offer to appeal to different types of audiences for examples Star Wars appeals to a more male and older age group compared to Cinderella and other Disney princess films that appeal to young children and families. Furthermore, Disney is also a conglomerate franchise that offers products and services that vary for example films, theme park holidays etc. 

Jon Favreau marked the Jungle Book, fist of all with a trailer on Instagram of only 7 second. Provided fist looks at Mowgli and the rest of the characters, as well as the first listen we've had at the voices being given to them. It's mostly structured around Sheer-Kan, telling Mowgli that she knows what he really is and promising to keep him safe. Lots of animated animals fight, run and jump throughout the whole thing, which ends with Baloo whistling a recognizable portion of "The Bear Necessities" from the classic Disney movie. The also used around 10 different posters all of them having different aspects of the movie such as one large poster with all the characters, which then could be turned into 3 different posters separating the characters. They also have individual posters with the characters being alone and facing the camera. Jungle book was also aimed at a ma more male oriented audience to beat the stereotype of a Disney film. They did this by showing the action packed trailer at the super bowl to try and capture the male audience.
Disney and the director Jon Favreau have done a spectacular job of realizing their new version of The Jungle Book using the sort of sophisticated digital effects familiar from Life of Pi. He introduced the film at D23 Expo film festival, the annual Disney expo where they reveal all their new and oncoming films set to release this year and the following year. It was introduced with company partnership as well for example Kenzo and the Hispanic television network, Univision, who discovered that Spanish audiences will often purchase cinema tickets in groups. Therefore, they paired up with Disney to integrate some of the new Jungle Book characters into the regular programming on Univision, such as integrating them into the channel identification screens and into talks shows, etc.
Overall, the 2016 re-make of the film took on a much more darker, and realistic art style, and also veering on the side of caution, by deciding to integrate some more scarier scenes, such as using the rather deep-voiced Idris Elba to voice Shere Khan, to create this type of sense. Because of this, Disney can attract a much older audience to the film.
Disney circulated professional photographs of actors posing with their onscreen counterparts, largely over social media, in order to create conversation about the upcoming Jungle Book remake. These images also added emphasis on the star-studded cast which Disney were so desperate to promote. This was done in order to create more attention surrounding the popular actors, (such as Scarlett Johansen and Idris Elba).

The poster from the 1967 film is a lot brighter and more colorful, as their attention was making the film towards a younger target audience. However, in the 2016 poster. the characters appear much the more realistic and have more serious faces also the whole posters is a lot darker and there are more shadows, this make the film seem more appropriate for an older target audience which is what Jon Favreau wanted to do. 

Rudyard Kipling was born in India and he spent six years of his adulthood there. Also, he spent the first six years of life in the India subcontinent. Jungle Book in sent in India as a part of the context. The original film was release in 1967. 

The Disney vault is a policy in which Disney put some of their best films in a vault. 

To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney have grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of  Disney marketing so to me what is  forgotten is that Disney as a conglomerate have always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and  yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.

The Jungle Book: Production Essay

Essay on Jungle Book production

Disney is a conglomerate it engages in a multi-industry with two and more companies, with a business interest that centers on mass media and entertainment. It combines media activities in three different sectors. It also cooperate on joint ventures and may invest in each other's companies through cross ownership. 

Overall, Disney have access to and almost complete control over a wide range of media outlets which work in different areas of the media, allowing them to gain a maximum level of reach. Some prime examples of this include their acquisition of Lucas film, which essentially gave them complete control over one of the largest film franchises in the world, which is Star Wars. Doing this also allows them to carry out horizontal integration, allowing different areas of these companies to produce one small part of the whole producing process, such as showing advertising during commercial breaks on the ESPN network, or by leasing a complete soundtrack on their record label.
Oligopoly is a market structure in which a small number of firms has the large majority of market share. An oligopoly is similar to a monopoly, except that rather than on firm, two or more firms dominate the market. There is no precise upper limit to the number of firms in an oligopoly, but the number must be low enough that the actions of one film significantly impact and influence the others.
They sue different streaming services such as Disney channel and now they are trying to by HULU which is the third largest streaming service in the world, just after Netflix and Amazon Prime. HULU have 30% of the stocks in Netflix so if Disney to carry on with they're horizontal integration and take over HULU then they will slowly but surely take over all streaming services this is like a snowball effect.
Disney's reputation of filmmaking is commonly perceived as aimed towards a feminine audience usually mothers and daughters, with the Disney princesses and the magic of Disney. This however has tried to be changed by Disney as they're now trying to aim there films at a more generaised audience, such as targeting am older male audience by creating darker stories or advertising at the Super Bowl. Films such as Pirates of the Caribbean stereo typically appeal to a male audience. Disney's reputation overall has never fallen and has mainly created to all demographics always making a profit on every film they have made. With the Original Animated Jungle Book film. The animation and original film sold it to audiences however the new 2016 film sold it through amazing visuals. As well as amazing visuals Disney is also known for character building and subliminal messages, and allowing the community to create ideas such as the Pixar theory, to generate interest in their products.
Favreau used intertextuality in his live - action remake of the Jungle Book. For instance, there is one scene where Mowgli jumps into a stampede of Wildebeest to escape the blood-thirsty Shere Khan. Following this, he is jumping between the legs of the Wildebeest stampede. This is reminiscent of the Lion King, (1994), where Scar traps Simba in the path of a stampede of Wildebeest, Furthermore, there is a scene at a watering - hole, which is also an arguably new idea like the previous one, The way the rocks are structured is similar to that of Pride Rock in the Lion King. This could be subliminal advertising for Disney's upcoming live-action remake for the Lion King 1994 or a Disney Ester - egg.

They filmed the jungle and Mowgli by using a blue screen and simulacra. They got Mowgli to hold props which helped resemble the characters he was interacting with. The blue screen also had 3D parts to represent the landscape.
MPC have helped the Jungle Book a lot, allowing the film to be honored in being nominated for the movie with the "Best Visual Effects". This would help highlight the high rating of the film, further creating a bigger audience.
Simul-Cam is used for blending real-time shoots with CGI characters and environments. This would have been used in the Jungle Book where the cast have been standing in front of a green scree, but then later shown in front of the real-life setting.
The process of storyboarding was done by preparing the songs, animations and sets that would be made for the film.

They used the jungle book which was scrapped for being too dark and not child friendly as a basis on how to make the film and they just redid that film but with a more positive and child friendly vibe. 

To conclude, the production process of both Jungle book films places technology and the experience of the audience at the heart of development. This commitment has not changed in the 80 years since the release of Snow White and by examining the production processes of both Jungle Book movies you can tell that the focus on technological change is just as important now as it ever was.

Marketing presentation

Audience

What is Audience?

• Media is changing what is known as the audience
• Shift from PUSH media (when a producers push media at us and we receive and consume it) to PULL media ( where we decide what we want to do with media and access it in ways that suit us.)
• People are now making and distributing their own videos much more - gone from a VALUE CHAIN (products are made and distributed to audiences) to SOCIAL NETWORK ( Complex system where producers and consumers are mixed up)

How is this a problem for film producers?

 
• Media Producers also consider very carefully how that audience might react to, or engage with, their text. The following are all factors in analysing or predicting this reaction.
• AUDIENCE ENGAGEMENT
• This describes how an audience interacts with a media text. Different people react in different ways to the same text.
• AUDIENCE EXPECTATION
• These are the advance ideas an audience may have about a text. This particularly applies to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations.
• AUDIENCE FOREKNOWLEDGE
• This is the definite information (rather than the vogue expectations) which an audience bring to a media product.

• Mainstream and Niche
• In this case it is the relationship between the audience and the institution.
• Audience= the ways in which people engage with media
• Institutions are no longer interested in keeping the audience together nut "triggering engagement" in people.

COUNTING AUDIENCES

• Different type of media text measure their audiences in different ways.
• Film figures are based on box office receipts and cinema taking, rather than the numbers of people who have actually seen the movie.
• Subtract the production costs of movie from the box office receipts to find out how much money it made, and therefore how successful it has been in the profit - driven movie business
• Be aware that a film which does not cost much to make (eg The Bair Witch Project) and takes even a modest amount at the box office can be considered a greater success than a big action movie which cost more, has a bigger set of box office receipts ( i.e. lots more people went to see it) but has a smaller profit margin.
• AUDIENCE AND MEDIA PRODUCERS
• AUDIENCE IDENTIFICATION
• This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle
• AUDIENCE PLACEMENT
• This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially "for them"
• AUDIENCE RESEARCH
• Measuring an audience is very important to all media institutions. Research is done at all stages of product of a media text, and, once produced, audience will be continually monitored.
• Audience reaction to early versions of a media text is closely watched. Hollywood studios routinely show a pre-release version of every movie they make to a test audience, and will often make changes to the movie that arte requested by that audience.

SYNERGY

• synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.
• Media synergy is the way in which different elements of a media conglomerates work together to promote linked products across different media.
• Synergy works when different elements within a media conglomerate promote (eg. film studio, record label, video game division) create linked products (eg. film, soundtrack, video game0.
• Each distinct element promotes the others