- Who is the target audience for BBC Radio 1?
under 30 (15-29)
- The change from Chris Mayes to Nick Grimshaw
Grimshaw was brought especially to develop the audiences in its target range of 15 - 29 and shed the over 30s.
- Why the show's audience are declining?
The show's audiences are declining - as are the audience for BBC Radio 1 as a whole. This Radio 1 Breakfast show with Nick Grimshaw attracts 5,29m listeners per week compared to 5,7m last year.
- Response: Ben Cooper
Has argue that the station should not be judged solely on Rajar figures. Radio 1 is evolving with its young audiences as we live through changing time for traditional radio, so it's particularly gratefully to see that in addition to Facebook with 80 million monthly views, and 1,4 billion total views on judge Radio 1 on Rajar figures alone - just as you can't judge a newspaper solely and physical sales - you have to take into account our digital innovations as well.
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